COVERED 2025 Spring

COVERED 38 TRENTBRIDGE.CO.UK Ambassador Cruise Line, the affordable quality cruise line dedicated to offering guests the ‘warmest welcome at sea’, has been named an official partner of Nottinghamshire County Cricket Club following the signing of a multi-year agreement. The partnership will see Ambassador receive brand and marketing exposure opportunities at Trent Bridge on match- days from this season onwards, including branding pitchside, online and across Nottinghamshire County Cricket Club’s social media channels.The cruise line will also support the ‘Trent Bridge Take’ - an alternative view of the action inWest Bridgford published after each international matchday. Ambassador will also provide exclusive offers on its wide range of cruise itineraries to Nottinghamshire County Cricket Club members and supporters, alongside fan engagement experiences and interactive activities at Trent Bridge during domestic and international fixtures, which will give those in attendance the opportunity to win a complimentary cruise aboard the Ambassador fleet. Founded in 2021, Ambassador offers the UK market authentic, no-fly cruise experiences primarily aimed at the over-50s combined with a selection of multi-generational itineraries. Sharing similar values to Nottinghamshire County Cricket Club, the cruise line is committed to providing world-class customer experiences and hospitality while continually developing its sustainable practices. “We’re delighted to be adding as historic a cricket club as Nottinghamshire to our portfolio,” said Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line. “Trent Bridge’s standing as a venue renowned for offering the warmest welcome in English cricket chimes perfectly with our approach to ensuring our guests enjoy a perfect ‘home from home’ when sailing with us. “We’re thrilled to be working together to deliver a range of fan engagement experiences during fixtures that include three internationals, as well as offer exclusive offers and discounts to members, supporters and the club’s other partners.” VERTU ADDS SUPPORT FOR THE BLAZE TO EXPANDED PARTNERSHIP Award-winning automotive retailerVertu has added support forThe Blaze to its partnership with Nottinghamshire County Cricket Club ahead of the 2025 season. Vertu, which has an extensive presence in Nottinghamshire and more than 200 dealerships nationally, will be entering its fourth summer as an official partner of the club as it bids to challenge in Division 1 of the Rothesay County Championship. The company will also work with the club on community pro- grammes having last year donated tickets and money-can’t-buy hospitality experiences to over 250 youngsters from recreational clubs, who were invited to play on the hallowedTrent Bridge turf and act as flag-bearing mascots at Vitality Blast fixtures. As part of the ongoing partnership,Vertu will continue to feature as a shirt sponsor for Nottinghamshire’s men across all formats of the game. This season,Vertu will also support The Blaze as it heads into an exciting new era for women’s cricket, with Nottinghamshire having been named as one of the eight counties to compete in Tier 1 of the new professional domestic structure. Vertu branding will adorn the sleeves of The Blaze’s training wear, whilst the company will also become the inaugural partner for Nottinghamshire’s newly-formed Super 9s disability cricket team. Vertu has nine retail sites within Nottingham itself, one of which –VertuVolkswagen Nottingham South – is just a mile away from Trent Bridge. Robert Forrester,Vertu Chief Executive, said: “We’re thrilled to have the opportunity to deepen our partnership with Notting- hamshire this year to encompass women’s and disability cricket. “Nottinghamshire’s commitment to cricket for all ages and abilities, and to making a difference in their community, really resonates with our values. “We feel privileged to be the partner of a club that has such a special place in the hearts of cricket lovers across the county.” NOTTS AND AMBASSADOR SIGN MULTI-YEAR PARTNERSHIP EXTRAS ALL THE LATEST NEWS FROM TRENT BRIDGE