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While Ashes Tests remain the pinnacle
of aspiration for venues, the unique
pressures of welcoming India toTrent
Bridge make for an equally exciting
prospect.
While it’s true that English players
and supporters value the rivalry with
Australia significantly higher than
that with India, the clout of the 2014
visitors to Nottinghamshire’s famous
venue will require a very different
plan.
Principally, it’s a numbers game.
While millions of people watch Ashes
Tests onTV, hundreds of millions
watch England v India, particularly
across the sub-continent where
population and passion ensures that
TV audiences and media values dwarf
anything the Aussies can offer.
A different set of rules exists with
India in town – it is common for
leading writers to write copy by
hand and fax it back home to be
transcribed. During ICCWorld
Twenty20, a packedTrent Bridge
squash court was witness to the entire
India squad taking to the stage to
declare a united front amid media
rumours of splits in the camp.
Welcome
Covered is published by
Nottinghamshire County
Cricket Club Limited.
Registered in England.
Company Registration Number
IPS 28978/R
Editor / Michael Temple
michael.temple@nottsccc.co.uk
Deputy Editor / Chris Botherway
chris.botherway@nottsccc.co.uk
LeadWriter / David Straw
david.straw@nottsccc.co.uk
Images / Karl Bratby (cover),
Getty Images & Archive
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The captain, MS Dhoni was bundled
in and out of the crowd with cries of
‘Let the captain leave please, do not
touch him’ as crews wrestled to get
footage of him walking in and out of
non-descript glass-back.
The flip side of these manageable
issues is the ability to put our venue
and our city on a global stage with
media values running to many
millions – coverage which we simply
couldn’t afford to buy.
It is easy to construct an argument
around why England-India is bigger
than England-Australia from a global
media exposure perspective.
Our experiences of the nuances of
managing media operations for Test
playing nations will come to the fore
and, for a few days, the Trent Bridge
squash courts will be the most famous
in the world.
Michael Temple
Head of Marketing & Communications