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06 07
Under the terms of the deal, the Paragon
brand will adorn a new playing shirt and
the company will enjoy match hospitality
and access to the Club’s professional
players.
Paragon have secured industry awards
for headline projects with Loughborough
University and Britvic and also count
Adidas, Jaguar Land Rover, Axa, O2 and
Experian amongst their stable of key
clients.
“People within our business have a great
passion for cricket and for sport in general
as well as playing and working behind the
scenes at local Clubs,” said Alan Hardy,
Paragon’s Managing Director.
“We are fans of the ethos of sport
and elements such as team-working,
camaraderie and a competitive nature are
true of the manner in which we like to
operate.”
Alan Hardy founded Paragon over 25
years ago and was amongst the finalists
in the Entrepreneur of theYear category
at the Nottingham Post Business Awards.
He ownsThe Nottinghamshire Golf &
Country Club in Cotgrave, a favourite with
Nottinghamshire and England cricketer
Stuart Broad.
Outlaws secure
Paragon partnership
Paragon Interiors Group PLC, a Nottingham firm
providing bespoke office refurbishment and interior
design, have struck a deal to sponsor Notts Outlaws
in the Royal London One Day Cup in 2014.
Paragon have previously enjoyed shirt
sponsorship at Notts County Football
Club and maintain support for grassroots
teams across several sports.Their
community commitment extends to school
and university programmes designed to
introduce pupils and students to skills
relevant in their industry.
For Alan, an alliance with Nottinghamshire
County Cricket Club made perfect sense
for the business while also holding personal
appeal.
“We seeTrent Bridge as ‘best in class’ and
that’s also how we like to see ourselves
within our sector,” said Alan.
“We believe that we have a responsibility
as a good and responsible local business to
engage within the community by enabling
local children to access local sport, our
relationship with Nottinghamshire County
Cricket Club can be a great help towards
this objective.
“We’re looking forward to seeing our brand
on the shirts and there’s also an element of
fun to be had and it will be great to bring
clients and staff to watch Nottinghamshire
play.”
“We see Trent
Bridge as ‘best in
class’ and that’s
also howwe like
to see ourselves
within our sector.”
Alan Hardy